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13 years in the UAE market · 4 years leading marketing

Mohammad Hussain

Marketing Strategist · Abu Dhabi

Open to roles in Abu Dhabi & Dubai, remote, or abroad

I turn small ad budgets into qualified leads.

Performance marketing for real estate and service businesses in the UAE — paid social, automated follow-up systems, SEO, email and WhatsApp.

111leads generated
AED 27cost per lead
85%of leads qualified
250Kad impressions
Get in touch → See the portfolio Download CV ↓
Mohammad Hussain
800Kemails / year
30K+WhatsApp list
111leads @ AED 27

Move your mouse here and bring colour to meDrag your finger across me to bring me to colour

The work itself

70 pieces ofreal work.

Everything here was produced by me for Henry Wiltshire International, Swansea Real Estate and Open Home Group. Pick a discipline to see it.

☝ Interactive — tap a category to switch the work below

Nine reels — property tours, agent-led video and brand films, shot and edited by me in Premiere Pro and CapCut. Tap to play.

Launch posts, brochures, seasonal creative and press placements — designed by me in Illustrator, Photoshop and Canva.

Live Meta Ads Manager results from property campaigns, including Beach Towers: 111 leads at AED 27 each.

Full newsletter layouts sent weekly to a curated database of 15,000+ clients.

Direct-message campaigns and real buyer enquiries handled at scale.

Six months of Swansea Real Estate search growth, plus the strategy and lead-flow decks presented to management.

Logo systems, stationery, uniforms and branded merchandise.

Apartments, villas and aerials shot on DSLR and Insta360, edited in Lightroom.

Launch events, award nights and the people behind the campaigns.

Saadiyat Island campaign post
Saadiyat Island campaign post
Payment plan announcement
Payment plan announcement
World Cup moment post
World Cup moment post
Launch pricing post
Launch pricing post
Beach access villas post
Beach access villas post
Saadiyat apartments post
Saadiyat apartments post
UAE National Day post
UAE National Day post
Villa community campaign
Villa community campaign
ADM waiver campaign
ADM waiver campaign
Waterfront launch post
Waterfront launch post
Sustainable villas post
Sustainable villas post
Villa layouts carousel
Villa layouts carousel
Arabic market campaign
Arabic market campaign
Al Maryah Vista hot deal
Al Maryah Vista hot deal
Reem Island Arabic launch
Reem Island Arabic launch
Lifestyle lagoon campaign
Lifestyle lagoon campaign
Bloomingdale launch post
Bloomingdale launch post
Waldorf Astoria brochure
Waldorf Astoria brochure
Featured townhouse brochure
Featured townhouse brochure
Eid Al Adha greeting
Eid Al Adha greeting
Emirati Women’s Day post
Emirati Women’s Day post
Rivage launch creative
Rivage launch creative
Commemoration Day post
Commemoration Day post
Opula launch flyer
Opula launch flyer
Meta Ads results — August
Meta Ads results — August
Ads manager — campaign set
Ads manager — campaign set
Ads results — property campaign
Ads results — property campaign
Ads results — lead campaign
Ads results — lead campaign
Beach Towers campaign results
Beach Towers campaign results
Weekly newsletter — full layout
Weekly newsletter — full layout
Email campaign — full layout
Email campaign — full layout
Enquiry handling on WhatsApp
Enquiry handling on WhatsApp
WhatsApp campaign reply
WhatsApp campaign reply
Campaign planning sheet
Campaign planning sheet
Real estate team structure
Real estate team structure
Lead management flow chart
Lead management flow chart
SEO performance summary
SEO performance summary
Search traffic & keyword growth
Search traffic & keyword growth
Search impressions chart
Search impressions chart
Beach Towers — agent walkthrough
Villa grounds tour
Bayut Awards 2024 — nominated
Hudayriyat sales centre
Yas Links property tour
Garden approach walkthrough
Modern villa exterior tour
Sea-view apartment tour
Inside the team
Press advertising — Gulf News
Press advertising — Gulf News
Open Home Group business cards
Open Home Group business cards
Open Home Properties polo — black
Open Home Properties polo — black
Open Home Properties polo — white
Open Home Properties polo — white
Open Home Properties Instagram profile
Open Home Properties Instagram profile
Henry Wiltshire tote bag
Henry Wiltshire tote bag
Branded keychain
Branded keychain
Event flag banner
Event flag banner
Bedroom interior shoot
Bedroom interior shoot
Coastline aerial
Coastline aerial
Al Maryah waterfront
Al Maryah waterfront
Living room shoot
Living room shoot
Lounge interior
Lounge interior
Dining area shoot
Dining area shoot
Apartment walkthrough
Apartment walkthrough
Kitchen interior
Kitchen interior
Penthouse interior
Penthouse interior
Project launch event
Project launch event
Company event
Company event
Team portrait
Team portrait
Evening brand event
Evening brand event
Beachside team day
Beachside team day

Resultsat a glance.

Key numbers from my campaigns across ads, email, social, WhatsApp and search.

AdsAED 3KTotal Beach Towers ad spend, 57 days
Ads70%Genuine leads from TikTok ads
Ads20→85%Facebook lead quality at Swansea
Social+250%Follower growth across platforms
WhatsApp30K+Contacts, grown from 10K
Email25%Average email open rate
Email22%Click rate, up from 10%
Email800KEmails sent in one year
Email21K+Subscribers, grown from 14K
Search4→66Google-ranked keywords in 45 days
Case studies

Campaignsand results.

What each project was, what I did, and what it achieved.

Featured case study

Beach Towers lead campaign

A paid social media campaign to generate enquiries for Beach Towers, a residential property development in Abu Dhabi.

The goal

Bring in real, sales-ready property enquiries on a small budget of AED 3,000.

What I did

Planned the campaign, built the audience targeting, produced the ad creative and set up lead qualification so sales only called serious prospects.

The result

111 leads in 57 days at AED 27 each — and 85% of them qualified.

Leads111Total enquiries
Quality85%Qualified (≈94 leads)
CostAED 27Per lead
Reach~250KAd impressions
Duration57Days live
SpendAED 3KTotal budget
Case study 02 · Marketing Executive, 2024–2026

Henry Wiltshire

Omnichannel marketing, reporting to the Director

A WhatsApp list of 10,000 contacts wasn't being used. I built segmented multi-step campaigns, fixed send timing and automated the follow-ups — then ran weekly newsletters to a curated 15,000+ database, bought print space in Gulf News and Financial Times, commissioned the branded merchandise, and shot the property photography and 360° tours myself whenever the photographer was away.

10K→30K+WhatsApp contacts
+250%Social followers
14K→21KEmail subscribers
3Channels, one system
Case study 03 · Digital Marketing Specialist, 2023–24

Swansea Group

SEO & Facebook lead quality

The website barely appeared on Google. Over six months I listed and wrote every property page to SEO standards, fixed 404 redirects, added schema markup to listings and articles, rebuilt meta titles, trimmed plugins for load speed and earned backlinks on high-DA directories. Alongside it I ran email to a 16,000-contact database on MailerLite — tracking open, click, bounce and spam rates — and used agent-led video to lift Facebook lead quality.

4→66Keywords ranking on Google
300→1.5KSearch impressions
20→85%Facebook lead quality
45Days to 66 keywords
Case study 04 · Digital Marketing Manager, 2022–23

Open Home Group

Rebrand, email & TikTok ads

Ran marketing for three real estate companies — 12+ Instagram accounts, the Dubai branch launch, plus email and TikTok campaigns. I also designed the group's identity in Illustrator: a minimal "OH" monogram stretched for symmetry, set in Times New Roman and locked to a single gold (#D4B64C) per the CEO's brief, with variations that separate Open Home Properties from the group's other entities.

10→22%Email click rate
70%Genuine TikTok leads
12+Instagram accounts run
1Complete rebrand
What I do

Nine things,done properly.

Strategy through to execution — I build the campaigns, design the creative and wire up the systems myself.

01

Paid social advertising

Meta, TikTok, Google — budget split by objectiveBudget split: awareness, leads, retargeting
02

Automation of systems

n8n, Zapier, HubSpot, GoHighLevelFollow-ups that run themselves
03

Email marketing

MailerLite, segmentation25% open rate, 800K sent
04

WhatsApp marketing

Multi-step campaigns10K → 30K+ contacts
05

SMS campaigns

Bulk and triggered sends, clean listsStraight to the handset
06

SEO, AEO & GEO

Technical fixes, backlinks, schema4 → 66 keywords
07

Brand identity & design

Illustrator, Photoshop, printLogos to brochures
08

Video & motion

Premiere Pro, After Effects, CapCutReels that convert
09

Photography & 360° tours

DSLR, Lightroom, Insta360Shot and directed
Testimonials

What colleaguessay.

"He has an exceptional eye for detail in planning and executing tasks, demonstrates great management skills, fosters robust marketing strategies and is always open to cooperating with other teams. I really admire his work ethic."
SK
Suhaib Kamal SyedHead of Group Business Development & PR, Swansea Group
صراحة من أحسن الناس اللي تعاملت معهم، وأنا صراحة مبسوطة إني بشتغل معه في نفس المكان. بتمنى لك النجاح في حياتك العملية.

"Honestly one of the best people I've worked with — I'm genuinely happy to work alongside him. Wishing you success in your career."

N
NooranFormer colleague
Contact

Let's worktogether.

Call+971 54 560 3130 Emailmohammadhussain_@hotmail.com Instagram@hussain.ceo LinkedIn/in/mohammadhussain30 CVDownload PDF ↓
Mohammad Hussain — Marketing ExecutiveAbu Dhabi, UAE · 2026